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网络第三人格效应假设：喜欢和分享是否影响用户的感知？
In troduetion
In ternet has becom an integral part of the modern society and many people nowadays use it for several purposes,such as information,entertainment,interpersonal utility,passing time and convenience (Papacharissiamp;Rubin,2000).Website quality,credibility or interactivity attract usersrsquo;attention,thus influencing the degree of their engagement (Antonopoulos amp;Veglis,2012;Flanagin amp;Metzger,2007;Kuan,Bock,amp; Vath anophas,2008;Rocha,2012).Web 2.0 and new Internet technologies are characterized by a new 'architecture of participation',which supports the co -production of information ,social networking,sharing and rich user experiences(Barassiamp; Trere,2012;O lsquo;Reilly,2005)．Intimately related to Web 2.0 is user-generated content.
前言
互联网已经成为现代社会不可分割的一部分，现在很多人将其用于信息，娱乐，人际关系，消磨时间和便利性等多种目的（Papacharissi＆Rubin，2000）。网站的质量，可信度或互动性吸引了用户的注意力 ，从而影响他们的参与程度（Antonopoulos＆Veglis，2012; Flanagin＆Metzger，2007; Kuan，Bock和Vath anophas，2008; Rocha，2012）.网络2.0和新互联网技术的特点是新的“参与架构” ，它支持信息的共同生产，社交网络，共享和丰富的用户体验（Barassi＆Trere，2012; O#39;Reilly，2005）。与网络2.0密切相关的是用户生成的内容。
WEB THIRD -PERSON EFFECT HYPOTHESIS
(e.g.,blogs,posts or tweets)often made available via social media websites.The proliferation of social media during the last decade has introduced a more active (and interactive) internet usage that satisfy various socio-psychological aspects,such as showing affection ,the need to vent negative feelings, social connection ,recognition as well as entertainment,information needs and cognitive requirements (Yoo,2012;Giannakos,Chorianopoulos,Giotopoulos,amp; Vlamos,2013;Leung,2013;Wei,Lin,Lu,amp; Chuang,2015;Yu,2016).These new web technologies have a significant impact on journalism and its relation to the audience (Goode,2009).The so-called new media alter the narrative new sindustry into a more database-like information source,allowing at the same time several channels of feedback and dialogue (Giomelakis amp; Veglis,2015;Kluver,2002).In this context,there is a rise of active 'produsage”(acontraction of production and usage)that blurs the boundaries between passive consumption(users) and active production (producers)(Bruns,2008).
网络第三方效应假设
（例如，博客，帖子或推文）通常通过社交媒体网站提供信息。过去十年中社交媒体的激增引入了更加活跃（并且交互式）的互联网使用，以满足各种社会心理方面需求，例如感情表现，消极情绪的发泄，社交联系，认知以及娱乐，信息需求和认知需求（Yoo，2012; Giannakos，Chorianopoulos，Giotopoulos，＆Vlamos，2013; Leung，2013; Wei，Lin，Lu，＆ Chuang，2015; Yu，2016）。这些新的网络技术对新闻业及其与观众的关系产生了重大影响（Goode，2009）。所谓的新媒体将叙事新兴行业转变为更类似数据库的信息来源，同时允许多种反馈和对话渠道（Giomelakis＆Veglis，2015; Kluver，2002）。在这种背景下，一种积极的“产品”（生产和使用的吸引）消费（用户）和活动（生产者）出现了（布鲁斯，2008）。
In recent decades,a large body of research has been devoted to the investigation of the perceived influence of media(Henfiksenamp; Flora,1999;Loamp; Wei,2002;Jinadasa,2009).In this context,the Third-Person efect(TPE),which was initially presented by Davison(1983) and isassociated with usersrsquo; media consumption,has been extensively studied intraditional media(Eveland et al.,1999).According to the initialtheory,peopletend to believe that mass communicated media messages have a greater effect on others than on themselves.However ,due to the continuous advances in Web technologies and the richer user experiences they provide,it is time to explore how individuals view the impact of social media.To the best of our knowledge,there is significantly less research with respectto TPE and web media and this may be due to the fact that it is a relatively new research field(Li,2008).In this case and because of the focuson Web media,the term web Third-person effect(WTPE) has been adopted.Over the last decade,WTPE has been researched in social media contexts,social media metrics and also across online news(Banningamp; Sweetser,2007;Schweisberger,Billinson,amp; Chock,2014;Stavrosituamp; Kim,2014 Tsay-Vogel,2015).Nevertheless,further studies need to be conducted in this field where the viewer is able to affect media content.The current study was designed as an extension to prior work where WTPE was found and analyzed in structural aspects of the information on media websites(Antonopoulosetal.,2015).In response to the limited literature dealing with TPE and new media,the present paper extends this line of research in the context of online news and social media by examining the role of social media metrics in shaping usersrsquo; opinion about the websites and,consequently,WTPE as well as usersrsquo; news sharing intention in social media.
近几十年来，大量的研究致力于研究媒体的感知影响（Henfiksen＆Flora，1999; Lo＆Wei，2002; Jinadasa，2009）。在此背景下，第三人称效应（TPE）最初由Davison（1983）提出，并与用户的媒体消费相关联，有条件的媒体已被广泛研究的（Eveland等，1999）。根据最初的理论，人们一般认为，大众传播的媒体信息对他人的影响比对自己的影响更大。然而，由于网络技术的不断进步和网络提供的丰富的用户体验，现在是研究个人如何看待社交媒体影响的时候了。就我们所知，TPE和网络媒体的研究相对较少，这可能是由于它是一个相对较新的研究领域（Li，2008）。在这种情况下，由于网络媒体的关注，网络第三人称效应（WTPE）这个词已被采纳。在过去的十年中，WTPE一直在对社交媒体环境，社交媒体指标以及在线新闻（Banning＆Sweetser，2007; Schweisberger，Billinson，＆Chock，2014; Stavrositu＆Kim，2014 Tsay-Vogel，2015）进行了研究。针对与TPE和新媒体相关的有限文献，本文通过研究社交媒体指标在塑造用户对网站的看法中的作用，扩展了线上新闻和社交媒体背景下的这一研究路线，既WTPE以及用户在社交媒体上的新闻分享意图。
Social Networks and Informaiton Sharing Moitves
The process of sharing digital content can be characterized as the fundamnetal and constiuttive activity of Web 2.0,including both the processes of distribution and communication(John,2012).Undeniably,modern websites need to be desinged in order to facilitate sharing of information(Chen,Yen,amp; Hwang,2012)and in this context.social buttons constiutte key feautres that allow online users to recommend,share,like or bookmark content in various social media platforms.These buttons make easier the cross-syndication of web content,Inrtoducing a usre-centered approach to the recommendation and the creation of links among web objects(Ger1itzamp; Helmond,2013).In ordre to be attracitve to their audience,Web media intergate social media aspects to build brand trust(Habibi,Laroche,amp; Richrad,2014) and consider its usersrsquo; recommendations(Knobloch-Westerwick et al.,2005).The
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