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2017 International Conference on Economics and Management Engineering (ICEME 2017) ISBN: 978-1-60595-451-6
Research on Location Based on Gravity Method of Changsha City Greenery Fruit Supermarket Chain Distribution Center
Lu-Tao WANG 1,a, Ye-Yun LIU 1,b,*
1Hunan Normal University, Yuelu district, Changsha City, Hunan Prov. China a2292038462@qq.com,bliu_yeyun@126.com
*Corresponding author
Keywords: Location of Distribution Center, Center of Gravity, Changsha City Green Fruit Supermarket Chain.
Abstract. Fruit supermarket chain is a combination of standardization, specialization and chain wholesale and retail business. Its distribution center meets the needs of various stores to provide distribution services of fruit and fruit products and timely service for customers. Fruit supermarket distribution center location, should be from the perspective of the whole enterprise, considering the needs of all stores, to minimize the total costs and to the maximum benefits of economic. This paper is a study based on gravity method of location selection of distribution center in Changsha City Greenery fruit supermarket chain to compare the existing distribution center of Changsha city green fruit supermarket chain, to put forward the improvement suggestions.
Introduction
With the rapid development of Chinas economy, peoples quality of life is getting higher and higher. Fresh fruit as an important part of people diet, the demand become larger with the increase of peoples income level. At the same time, compared with the traditional single fruit shop, people love visiting professional fruit supermarket chain with a good brand. But the fruit is seasonal, timeliness, perishable consumer products, therefore, the problem that the fruit of chain supermarket how to choose the location of distribution center with the distribution of the various stores become great.
This paper reviews the relevant literature on the basis of analysis of fruit supermarket chain distribution center location theory, including comparative study of fruit supermarket chain location method and main factors influencing the location of distribution center. Based on gravity method, this paper will design of fruit supermarket chain distribution center location model. Finally, this paper specific will calculate the location of distribution center of Changsha greenery fruit supermarket chains, in contrast to the existing location of distribution center, will analyze Changsha green fruit supermarket chain distribution center problem to put forward suggestions for improvement.
Literature Review
Foreign research distribution center location problem has more than 60 years of history, Webb in 1909 first put forward the location problem. [1] The domestic research of distribution centers location problem including: Hang Huitian, Yan Wei will conbined gravity method with discrete optimization model;[2] Ruan Guoxiang, Yin Yuqi, Fu Kejun are located in center of gravity method combined with cluster analysis method [3]; Kang Maltin Ding was considering the distance and miscellaneous freight transportation facilities between the design of precise centroid method [4]; Tan Yangbo, Yang Huaizhen, Lu Guangling were based on the iterative centroid method to select distribution center; [5] Cheng Heng, Mou Ruifang used the mathematical induction method to complete and improve the corresponding to the center of gravity method in the previous iterative
scheme; [6] Yang Maosheng, Li Xia for the transformation of the center of gravity method, added the variable cost and fixed cost to the model the location cost, considering more comprehensive.[7]
There are few researches on the distribution center of fruit supermarket chain. Some scholars have studied the fresh food distribution center. Jianhua, Xiong Huan put forward the timeliness and response of fresh agricultural products distribution center location model based on timeliness and response characteristics of fresh agricultural products; [8] Li Mengxun, Li Zhi establish the freshness of fresh food distribution center under the condition of location model with the characteristics of fresh food, fresh food distribution center on the traditional location model to improve. [9]
Theory Analysis
Functions of Fruit Chain Supermarket Distribution Center
Fruit chain supermarket distribution center functions are divided into basic functions and value-added functions. The basic functions of fruit chain supermarket distribution center include: purchasing function, collection function, storing function, distribution function, sorting function, processing function, packaging function, distribution function and information processing function. The value-added functions of distribution center include settlement function, demand forecasting function and logistics education and training.
Main Factors Affecting Distribution Center of Fruit Supermarket Chain
Space factors include: city traffic infrastructure and city traffic control ability; urban layout structure; natural environment factors such as temperature and humidity; Economic factors include: economic development level; local government of logistics policy, local tax policy; land resources, including land prices, appreciation of space, and energy resources, including industrial electricity prices; Factors about distribution center include: investment cost of the fruit of chain supermarket distribution center; the timely request of satisfactory service of the best retail demand.
Comparative Study on Main Methods of Distribution Center Selection in Fruit Supermarket
Chains
The common methods of selecting the distribution center of fruit supermar
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