How Android conquered the mobile world in just three years
Network World (Online), 2010
The advent of the Droid seen by many as turning point for Google in mobile market
Its easy to forget that not so long ago, no one was sure if Android would ever be relevant.
After all, the Android explosion has really only erupted over the past year, roughly two years after Android made its debut in the fall of 2007. Since January alone, Android has doubled its total market share in the mobile operating system market, and devices based on Android accounted for a whopping 44% of smartphones purchased in the third quarter of 2010, according to research firm ChangeWave. Research firm Gartner has projected that by the end of the year sales of Android devices will exceed those based on the BlackBerry OS and the iPhone OS, meaning that Android will trail only Symbian as the worlds most-used mobile operating system.
But for the first two years of its existence, Android had a tough time making major waves. The first device to be based on Android, T-Mobiles HTC G1, made its debut in the fall of 2008 and was mostly overshadowed by more high-profile smartphones such as the Apple iPhone and the BlackBerry Storm. Morgan Slain, the CEO of mobile applications developer SplashData, says that this lack of initial success led a lot of application developers to hesitate before investing too many resources in developing for the platform, despite the fact that it was free and open source.
'We started early doing Android development but at first it was all hype and no sales,' he says. 'It was a new platform for us. It seemed to have a lot of potential but it was frustrating that there werent any sales coming in for us.'
Scott Webster, who has been covering Android for the past three year as one of the founders of the popular Android Guys blog, says he got a similar vibe from developers he talked to during Androids early years.
'The initial buzz from developers was, We dont know what this is yet,' he says. 'There was a huge wait-and-see approach.'
Google plugged a large chunk of cash into bringing application developers on board with Android by offering a total of $10 million in prizes as part of its Android Developer Challenge during Androids initial launch. Slain says that while his company and many others entered the challenge, they were still greatly unsure of Androids long-term potential since the operating system wasnt yet available on any marquee devices and there was a sense that Android was 'all buzz' without anything to back it up.
Thats not to say that Android as a development platform was not enticing. Since Android is a Linux platform that uses Java as its programming language, most software developers on the market found that writing programs for the operating system was a breeze. Google also went out of its way to make posting a new application on the Android Market a snap, as the company does not screen applications sent to the store and will only remove them if it has received legitimate customer complaints.
'Google did a lot of things right when it designed Android,' says IDC analyst Steve Drake. 'They made it open, they made it very clean, they tried to keep it simple in terms of its code and offerings and they moved very quickly to make sure each new version of the OS contained real improvements.'
So the operating system itself was fine. Now all it needed was a device to drive popularity.
Enter the Droid
Android got its big break last November with the release of the Motorola Droid on the Verizon network. The Droids release was important because it marked the first time that an Android-based device was being supported by either of the nations two largest wireless carriers. Verizon decided to aggressively market the Droid as a better alternative to the Apple iPhone by pointing out that the Droid had a physical keyboard and the ability to run simultaneous applications. And while the Droid didnt sell as many units as the iPhone, it did sell well over 1 million, thus putting Android firmly on the mobile operating system map.
Slain says that the impact of the Droid on his companys sales was immediate and significant.
'We noticed a difference literally overnight,' he says. 'And ever since the Droid launch its been a consistently strong platform.'
Paul Carton, the vice president of research at ChangeWave, notes that interest in Motorola products among corporate users doubled between August 2009 and November 2009, as the number of corporate users surveyed by ChangeWave who planned to buy Motorola products surged from 5% to 10% over the span of three months.
'We were surprised by the monstrous leap in Motorola interest last year,' Carton says. 'Do you see anything else that looks like that a year ago? Its all because of Android.'
Verizon decided to apply the 'Droid' brand to several other Android phones on its network, including the HTC Droid Incredible, the Motorola Droid X and the Motorola Droid Pro. Couple this with the fact that the first WiMAX-based phone available in the United States was also based on Android and you have several high-profile devices that have made Android a national brand. And whats more, people seem to be very pleased with Android devices as 67% of Android users surveyed by ChangeWave said they were very satisfied with the operating system, second only to the 71% of iPhone users who said they were satisfied with the iPhone OS.
Looking ahead, it seems that Android will try to make headway into the rapidly growing market for tablet computers that is currently being dominated by Apples iPad. Although Android has already been used as the operating system for tablets such as the Samsung Galaxy, Google is working on a new version of the software that will be optimized for large-screen devices in ways that current versions arent. We
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安卓如何在短短3年内征服了移动世界
网络世界(在线),2010年
在许多人看来，Droid的出现是移动市场谷歌的转折点
我们很容易忘记，就在不久前，还没有人确定Android是否会有关联。
毕竟，Android的爆炸式增长在过去的一年里才真正爆发，大约是在Android在2007年秋季首次亮相两年后。根据研究公司ChangeWave的数据，自今年1月以来，Android在移动操作系统市场的总市场份额增加了一倍，基于Android的设备占到2010年第三季度购买的智能手机的44%。研究公司Gartner预计，到今年年底，Android手机的销量将超过基于黑莓操作系统和iPhone操作系统的设备，这意味着Android将只跟踪Symbian，成为世界上使用最多的移动操作系统。
但在其问世的头两年，安卓系统在制造大浪方面遇到了困难。第一个基于Android系统的手机，t - mobile的HTC G1，在2008年秋天首次亮相，并被苹果iPhone和黑莓风暴等更引人注目的智能手机所掩盖。移动应用开发商SplashData的首席执行官摩根·斯图尔德(Morgan遇害)说，最初的成功缺乏导致很多应用程序开发人员在投入太多资源开发平台之前犹豫不前，尽管它是免费和开源的。
他说:“我们最早开始开发Android系统，但最初只是大肆宣传，没有销售。”“这对我们来说是一个新的平台。这似乎有很大的潜力，但令人沮丧的是，我们没有任何销售机会。
斯科特韦伯斯特(Scott Webster)在过去的三年里一直在为安卓(Android)的创始人之一撰写博客。他说，他在安卓(Android)的早期阶段与开发者有过类似的氛围。
他说:“开发商最初的反响是lsquo;我们还不知道这是什么。rsquo;”“有一种巨大的观望态度。”
谷歌将大量现金投入到Android平台上，让应用程序开发人员在安卓(Android)的首次发布会上提供总计1000万美元的奖金，作为Android开发者挑战的一部分。被杀的人说，虽然他的公司和其他许多人都进入了这个挑战，但他们仍然对Android的长期潜力有很大的不确定，因为操作系统还没有在任何选框设备上使用，而且有一种感觉，Android是“所有的嗡嗡声”，没有任何东西可以支持它。
这并不是说Android作为一个开发平台是不诱人的。由于Android是一个使用Java作为其编程语言的Linux平台，大多数市场上的软件开发人员发现为操作系统编写程序是轻而易举的事。谷歌还特意在Android Market上发布了一个新的应用程序，因为该公司不会将发送到商店的应用程序进行筛选，只有收到合法客户投诉后才会删除。
“谷歌在设计安卓系统时做了很多事情，”IDC分析师史蒂夫·德雷克说。“他们把它打开，让它变得非常干净，他们试图在代码和产品方面保持简单，而且他们很快就移动，以确保每个新版本的操作系统都有真正的改进。”
所以操作系统本身很好。现在它所需要的只是一种驱动流行的设备。
进入机器人
去年11月，随着摩托罗拉Droid在Verizon网络上的发布，Android取得了巨大的突破。Droid的发布很重要，因为它标志着美国两家最大的无线运营商中任何一家都支持android设备。Verizon决定积极地将Droid作为苹果iPhone的更好替代品，并指出Droid具有物理键盘和运行同步应用程序的能力。虽然Droid的销量没有iPhone那么多，但它的销量已经超过了100万部，这使得安卓在移动操作系统地图上稳稳。
被杀的人说，Droid对公司销售的影响是立竿见影的。
“我们在一夜之间就发现了差异，”他说。“自从Droid推出以来，它一直是一个强大的平台。”
ChangeWave研究副总裁保罗bull;纸箱,指出摩托罗拉产品的兴趣在企业用户翻了一倍2009年8月至2009年11月,随着调查的企业用户数量的ChangeWave计划购买摩托罗拉产品从5%上升到10%在张成的空间三个月。
卡尔顿说:“我们对摩托罗拉去年的巨大兴趣感到惊讶。”“你还看到一年前的其他东西了吗?”这都是因为Android。
Verizon决定将“Droid”这个品牌应用到其他几个Android手机上，包括HTC Droid难以置信，摩托罗拉Droid X和
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