Jones Robert, The origin and development of new media [J]. International Review of Business, 2014, 7(2): 157-169.
The origin and development of new media
Jones Robert
Abstract
The concept of new media is distinguished from the mass media. New media research fields regards it as a new research field which is different with the mass media. Academic researches on new media follow the path of mass communication research in later development in the process of becoming the new force of original communication research paradigm shift.
Key words: New media; Mass communication
1 Introduction
In the current communication field, the concept of 'new media', is well known. The concept of scientific and new media research would be able to form independent, academia or opinions vary, unable to agree. Many new media researchers just coping with new media technology emerge in endlessly, and for the scientific nature of the new media and new media itself is the lack of attention.
2 How to understand new media
In 2000, the international academia about the mainstream of the new media research journal 'new media and social issue one year discovers language wrote:' we recognize that the new media is the concept of a relatively vulnerable, but it points out the focus on technology, media, are intertwined with social life affect the importance of the potential for change.' Although the 'new media' is a relative concept, but it has some common into the culvert. For example, the government set woven (NGO) this concept, is literally a negative there is no clear concept, referring to the originally used by the media, but when everyone to use this concept, it has specific connotation. At present, the understanding of the new media generally there are two different perspectives.
2.1The longitudinal historical perspective
In May of 2008, the international communication association conference prelude to held in Montreal, with 'of the long history of the New media: in context of contemporary and future development' the topic of the issue of five points: (1) the discussion of 'the Old and New media (Media History Old amp; New)', and more New media and has a long history of media;(2) 'history compilation and New media (Historiography amp; New)', to reflect on New media research history -- how we understand the terminology used in the New media, we need to do our what changes in the existing ideology;(3) 'culture, the meaning and Codes (Cultures, Meanings amp; Codes)', the new concept of media and cultural implications and the relationship between the excavated in a large amount has not been the history of new media;(4) 'system, group, weave and network (Institutions, Organizations amp; Networks)', focus on new media history developing latent in the invention and use of the structural factors behind the media;(5) 'books written History of new media (Doing NewMedia History)', think about how to write new media History.
The emphasis on the longitudinal historical perspective, the reason has the following three points: (1) the concept of 'new media' itself is timeliness, but the media with history phase reference is the so-called 'new media'.(2) as a 'new media' in the field of research is in the specific historical context, especially at a particular stage of medium development history, its connotation and denotation of relative stability. Can be seen from the foreign literature, 70 s ~ 80 s of the 20th century, this concept is used to refer to cannot be incorporated into new media phenomenon of traditional mass communication category. Before this, new media, there is no clear, (3) the research involves the evolution of media and new media revolution or theology and mutation. Only with longitudinal historical perspective, can grasp new media phenomenon and its implications.
2.2 The horizontal Angle of view
From the perspective of the history of media of longitudinal, new media is relative, and in a specific historical period, new media is a concept of time. Within a certain period of time, the connotation of the new media should have a relatively stable. such as more detailed instructions, gives a definition of new media based on digital technology and Internet technology, new media form of new technologies such as mobile communication technology, hardware and software and information service mode, such as Internet TV, mobile TV, mobile TV, virtual communities, blogs, podcasts, search engines, such as simple polymerization (RSS).
Abroad can be roughly divided into two categories: the definition of a class definition focuses on media form and the technical characteristics of the new media. For example, Bohr defines new communication technologies For the time of the 'big about 25 kinds of transmission equipment hereinafter referred to as';(Ron Rice) emphasizes two-way transmission ability of computer and telecommunication technologies, new media is defined as such transmission technology - 'contains computing power (or host) microprocessor, can allow or promote the interaction between users or between the user and information'.(2) another definition is the technology in the study of the influence of the formation of the 'social', think that the understanding of new media to transcend to the media attention, in the form of technology study of media technology and human behavior and the interaction of social structure. Steve Jones wrote in the introduction to the new media encyclopedia: 'in the definition of new media, the only perfect undoubtedly comes from the comprehensive understanding of history, technology and society'. In the new media handbook, a version of the preface, the editors put forward a framework to understand new media, think new media means transmission technology and its related social scene, which includes the following several as
剩余内容已隐藏，支付完成后下载完整资料
文献出处：Jones Robert, The origin and development of new media [J]. International Review of Business, 2014, 7(2): 157-169.
原文
The origin and development of new media
Jones Robert
Abstract
The concept of new media is distinguished from the mass media. New media research fields regards it as a new research field which is different with the mass media. Academic researches on new media follow the path of mass communication research in later development in the process of becoming the new force of original communication research paradigm shift.
Key words: New media; Mass communication
1 Introduction
In the current communication field, the concept of 'new media', is well known. The concept of scientific and new media research would be able to form independent, academia or opinions vary, unable to agree. Many new media researchers just coping with new media technology emerge in endlessly, and for the scientific nature of the new media and new media itself is the lack of attention.
2 How to understand new media
In 2000, the international academia about the mainstream of the new media research journal 'new media and social issue one year discovers language wrote:' we recognize that the new media is the concept of a relatively vulnerable, but it points out the focus on technology, media, are intertwined with social life affect the importance of the potential for change.' Although the 'new media' is a relative concept, but it has some common into the culvert. For example, the government set woven (NGO) this concept, is literally a negative there is no clear concept, referring to the originally used by the media, but when everyone to use this concept, it has specific connotation. At present, the understanding of the new media generally there are two different perspectives.
2.1The longitudinal historical perspective
In May of 2008, the international communication association conference prelude to held in Montreal, with 'of the long history of the New media: in context of contemporary and future development' the topic of the issue of five points: (1) the discussion of 'the Old and New media (Media History Old amp; New)', and more New media and has a long history of media;(2) 'history compilation and New media (Historiography amp; New)', to reflect on New media research history -- how we understand the terminology used in the New media, we need to do our what changes in the existing ideology;(3) 'culture, the meaning and Codes (Cultures, Meanings amp; Codes)', the new concept of media and cultural implications and the relationship between the excavated in a large amount has not been the history of new media;(4) 'system, group, weave and network (Institutions, Organizations amp; Networks)', focus on new media history developing latent in the invention and use of the structural factors behind the media;(5) 'books written History of new media (Doing NewMedia History)', think about how to write new media History.
The emphasis on the longitudinal historical perspective, the reason has the following three points: (1) the concept of 'new media' itself is timeliness, but the media with history phase reference is the so-called 'new media'.(2) as a 'new media' in the field of research is in the specific historical context, especially at a particular stage of medium development history, its connotation and denotation of relative stability. Can be seen from the foreign literature, 70 s ~ 80 s of the 20th century, this concept is used to refer to cannot be incorporated into new media phenomenon of traditional mass communication category. Before this, new media, there is no clear, (3) the research involves the evolution of media and new media revolution or theology and mutation. Only with longitudinal historical perspective, can grasp new media phenomenon and its implications.
2.2 The horizontal Angle of view
From the perspective of the history of media of longitudinal, new media is relative, and in a specific historical period, new media is a concept of time. Within a certain period of time, the connotation of the new media should have a relatively stable. such as more detailed instructions, gives a definition of new media based on digital technology and Internet technology, new media form of new technologies such as mobile communication technology, hardware and software and information service mode, such as Internet TV, mobile TV, mobile TV, virtual communities, blogs, podcasts, search engines, such as simple polymerization (RSS).
Abroad can be roughly divided into two categories: the definition of a class definition focuses on media form and the technical characteristics of the new media. For example, Bohr defines new communication technologies For the time of the 'big about 25 kinds of transmission equipment hereinafter referred to as';(Ron Rice) emphasizes two-way transmission ability of computer and telecommunication technologies, new media is defined as such transmission technology - 'contains computing power (or host) microprocessor, can allow or promote the interaction between users or between the user and information'.(2) another definition is the technology in the study of the influence of the formation of the 'social', think that the understanding of new media to transcend to the media attention, in the form of technology study of media technology and human behavior and the interaction of social structure. Steve Jones wrote in the introduction to the new media encyclopedia: 'in the definition of new media, the only perfect undoubtedly comes from the comprehensive understanding of history, technology and society'. In the new media handbook, a version of the preface, the editors put forward a framework to understand new media, think new media means transmission technology and its related social scene, which in
剩余内容已隐藏，支付完成后下载完整资料
资料编号：[461103]，资料为PDF文档或Word文档，PDF文档可免费转换为Word
以上是毕业论文外文翻译，课题毕业论文、任务书、文献综述、开题报告、程序设计、图纸设计等资料可联系客服协助查找。
