特殊事件对旅游业的影响及其应对措施研究——新冠肺炎疫情对全球旅游业的影响及其应对措施外文翻译资料

 2023-03-13 10:57:46

特殊事件对旅游业的影响及其应对措施研究——新冠肺炎疫情对全球旅游业的影响及其应对措施

原文作者：覃建雄 单位：西南民族大学旅游与历史文化学院

QIN Jianxiong(College of tourism and historyamp;culture,Southwest Minzu University,Chengdu 610041,China)

摘要：突如其来的新冠疫情正在全球范围内引发经济、社会、政治治理和国际秩序等全方位的全球危机,不仅造成了全球旅游业无可估量的损失,而且广泛而深刻地影响着世界旅游发展环境和全球旅游格局,及时全面地了解疫情背景下世界旅游环境的变化及其对全球旅游格局的影响进而做出相应的科学应对策略,至关重要。本文通过分析新冠疫情对全球政治格局、经济格局、社会文化格局、科技格局等方面带来的冲击,重点阐述了新冠疫情对全球旅游市场格局、全球旅游就业格局、全球旅游竞合格局的影响。在此基础上,从全球旅游恢复发展有利环境营造、疫情背景下全球旅游恢复发展驱动机制构建、基于新技术的全球旅游安全体系构建等三个方面,提出了新冠疫情背景下全球旅游恢复发展的对策建议。

The sudden outbreak of COVID-19 is causing a global crisis in economy,society,political governance and international order.It not only causes immeasurable losses to the global tourism industry,but also influences the world tourism development environment and global tourism pattern extensively and profoundly.It is very important to understand the changes of world tourism environment and its impact on the global tourism pattern under the background of COVID-19 situation,and then make corresponding scientific countermeasures.By analyzing the impact of COVID-19 situation on the global political,economic,social and cultural patterns,scientific and technological patterns,this paper focuses on the impact of COVID-19 on the global tourism market pattern,global tourism employment pattern and global tourism competition and cooperation framework.On this basis,this paper puts forward the countermeasures and suggestions for the recovery and development of global tourism under the background of COVID-19 situation from three aspects:the construction of favorable environment for the recovery and development of global tourism,the construction of the driving mechanism of global tourism recovery and development under the background of COVID-19 situation,and the construction of the global tourism security system based on new technologies.

关键词：新冠疫情 全球旅游格局 旅游恢复 响应

COVID-19；global tourism framework；tourism recovery；response

新冠疫情给全球旅游业造成了重大的影响,面对其巨大的危害性与不可控性,旅游业在公共卫生出现巨大危机时无法正常运转,所有的资源均被闲置,人们的旅游行为模式改变,旅游消费品成交量下滑,影响经济发展。但公共卫生危机往往具有很强的周期性,疫情结束后,全球旅游业都要积极应对,尽快消除疫情对行业的影响,重拾信心,推动更有效的市场营销手段,带动整个行业的复苏。

COVID-19 has made a great impact on the global tourism industry. In the face of its huge harmfulness and uncontrollability, the tourism industry can not operate normally in the great crisis of public health, all the resources are idle, peoples travel behavior patterns are changed, and the volume of tourism consumer products has declined, which has affected the economic development. However, public health crises are often highly cyclical. After the epidemic is over, the global tourism industry should actively respond, eliminate the impact of the epidemic on the industry as soon as possible, regain confidence, promote more effective marketing means and drive the recovery of the whole industry.

确保生命健康既是旅游发展要坚守的底线,也是旅游业疫后振兴重塑的动力线。文本在分析新冠肺炎疫情对旅游业产生影响和冲击的基础上,重点研究如何全面提升旅游业健康保障能力,并提出疫后旅游业振兴重塑的对策建议。全球新冠肺炎疫情仍在蔓延,大规模、跨国跨区域的旅游给公共卫生防控体系和机制建设带来巨大挑战,构建常态化防控机制和提升旅游业健康保障能力,不仅对疫后旅游业振兴有现实价值,而且对推进旅游业高质量发展也有重要意义。笔者提出从八个方面推进旅游业健康保障能力建设,以期通过完善常态化防控机制和提升旅游业健康保障能力,在危机中育新机、于变局中开新局。

Ensuring life and health is not only the bottom line for tourism development, but also the driving line for the revitalization and reconstruction of tourism after the epidemic. Based on the analysis novel coronavirus pneumonia impact on tourism industry and impact, the paper focuses on how to improve the health protection ability of tourism industry, and puts forward the countermeasures and suggestions for the revitalization of post tourism tourism.The global novel coronavirus pneumonia epidemic is still spreading. Large-scale, cross regional tourism has brought great challenges to the construction of public health prevention and control system and mechanism. Building a standardized prevention and control mechanism and improving the health protection ability of tourism industry is not only of practical value to the revitalization of post epidemic tourism, but also of great significance for promoting the high quality development of tourism. The author proposes to promote the construction of tourism health security capacity from eight aspects, in order to cultivate new opportunities in the crisis and open a new situation in the changing situation by improving the normalization prevention and control mechanism and improving the tourism health security capacity.

随着新冠疫情在全球的日益蔓延，全球各国陆续采取了严格的旅行管控措施。外在的不利因素加上消费者的恐惧心理，对旅游产业造成了前所未有的冲击。各国用具体数据着重分析及讨论当下新冠疫情对全球旅游业造成的负面影响。并着眼目前特殊环境下的旅游市场，对旅游产业在疫情下的复苏与持续发展提出切实可行的解决对策。

With the increasing spread of COVID-19 in the world, countries around the world have adopted strict measures of travel control. External adverse factors and consumers fear have caused an unprecedented impact on the tourism industry. Countries use specific data to focus on analyzing and discussing the negative impact of COVID-19 on global tourism at the moment. It also puts forward practical countermeasures for the recovery and sustainable development of tourism industry under the epidemic situation.

从旅游市场复苏的空间结构来看，疫情控制较好的地区将率先回暖，从而使得旅游业的恢复呈现空间不均衡性特征。另外，三大市场复苏的时间节点也不一致，根据旅游市场发展的规律，往往国内旅游先回暖，其次是出境旅游，最晚的是入境旅游。

From the perspective of the spatial structure of tourism market recovery, areas with better epidemic control will take the lead in warming up, which makes the recovery of tourism show the characteristics of spatial imbalance. In addition, the recovery time nodes of the three markets are also inconsistent. According to the law of tourism market development, domestic tourism tends to recover first, followed by outbound tourism and inbound tourism at the latest.

新型冠状病毒引发肺炎疫情的快速发展,防疫形势十分严峻,给本就处于增速下滑态势的经济造成巨大影响,而旅游业更是首当其冲,正面临严重危机。新冠肺炎疫情给我国国民经济和社会发展造成了系统性的负面影响，旅游业遭受重创。从另一个角度看，此次突发公共卫生事件为新常态和供给侧结构性改革背景下解决旅游供需错配、产品结构失衡、重复低效投资等

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特殊事件对旅游业的影响及其应对措施研究——新冠肺炎疫情对全球旅游业的影响及其应对措施

原文作者：覃建雄 单位：西南民族大学旅游与历史文化学院

QIN Jianxiong(College of tourism and historyamp;culture,Southwest Minzu University,Chengdu 610041,China)

摘要：突如其来的新冠疫情正在全球范围内引发经济、社会、政治治理和国际秩序等全方位的全球危机,不仅造成了全球旅游业无可估量的损失,而且广泛而深刻地影响着世界旅游发展环境和全球旅游格局,及时全面地了解疫情背景下世界旅游环境的变化及其对全球旅游格局的影响进而做出相应的科学应对策略,至关重要。本文通过分析新冠疫情对全球政治格局、经济格局、社会文化格局、科技格局等方面带来的冲击,重点阐述了新冠疫情对全球旅游市场格局、全球旅游就业格局、全球旅游竞合格局的影响。在此基础上,从全球旅游恢复发展有利环境营造、疫情背景下全球旅游恢复发展驱动机制构建、基于新技术的全球旅游安全体系构建等三个方面,提出了新冠疫情背景下全球旅游恢复发展的对策建议。

The sudden outbreak of COVID-19 is causing a global crisis in economy,society,political governance and international order.It not only causes immeasurable losses to the global tourism industry,but also influences the world tourism development environment and global tourism pattern extensively and profoundly.It is very important to understand the changes of world tourism environment and its impact on the global tourism pattern under the background of COVID-19 situation,and then make corresponding scientific countermeasures.By analyzing the impact of COVID-19 situation on the global political,economic,social and cultural patterns,scientific and technological patterns,this paper focuses on the impact of COVID-19 on the global tourism market pattern,global tourism employment pattern and global tourism competition and cooperation framework.On this basis,this paper puts forward the countermeasures and suggestions for the recovery and development of global tourism under the background of COVID-19 situation from three aspects:the construction of favorable environment for the recovery and development of global tourism,the construction of the driving mechanism of global tourism recovery and development under the background of COVID-19 situation,and the construction of the global tourism security system based on new technologies.

关键词：新冠疫情 全球旅游格局 旅游恢复 响应

COVID-19；global tourism framework；tourism recovery；response

新冠疫情给全球旅游业造成了重大的影响,面对其巨大的危害性与不可控性,旅游业在公共卫生出现巨大危机时无法正常运转,所有的资源均被闲置,人们的旅游行为模式改变,旅游消费品成交量下滑,影响经济发展。但公共卫生危机往往具有很强的周期性,疫情结束后,全球旅游业都要积极应对,尽快消除疫情对行业的影响,重拾信心,推动更有效的市场营销手段,带动整个行业的复苏。

COVID-19 has made a great impact on the global tourism industry. In the face of its huge harmfulness and uncontrollability, the tourism industry can not operate normally in the great crisis of public health, all the resources are idle, peoples travel behavior patterns are changed, and the volume of tourism consumer products has declined, which has affected the economic development. However, public health crises are often highly cyclical. After the epidemic is over, the global tourism industry should actively respond, eliminate the impact of the epidemic on the industry as soon as possible, regain confidence, promote more effective marketing means and drive the recovery of the whole industry.

确保生命健康既是旅游发展要坚守的底线,也是旅游业疫后振兴重塑的动力线。文本在分析新冠肺炎疫情对旅游业产生影响和冲击的基础上,重点研究如何全面提升旅游业健康保障能力,并提出疫后旅游业振兴重塑的对策建议。全球新冠肺炎疫情仍在蔓延,大规模、跨国跨区域的旅游给公共卫生防控体系和机制建设带来巨大挑战,构建常态化防控机制和提升旅游业健康保障能力,不仅对疫后旅游业振兴有现实价值,而且对推进旅游业高质量发展也有重要意义。笔者提出从八个方面推进旅游业健康保障能力建设,以期通过完善常态化防控机制和提升旅游业健康保障能力,在危机中育新机、于变局中开新局。

Ensuring life and health is not only the bottom line for tourism development, but also the driving line for the revitalization and reconstruction of tourism after the epidemic. Based on the analysis novel coronavirus pneumonia impact on tourism industry and impact, the paper focuses on how to improve the health protection ability of tourism industry, and puts forward the countermeasures and suggestions for the revitalization of post tourism tourism.The global novel coronavirus pneumonia epidemic is still spreading. Large-scale, cross regional tourism has brought great challenges to the construction of public health prevention and control system and mechanism. Building a standardized prevention and control mechanism and improving the health protection ability of tourism industry is not only of practical value to the revitalization of post epidemic tourism, but also of great significance for promoting the high quality development of tourism. The author proposes to promote the construction of tourism health security capacity from eight aspects, in order to cultivate new opportunities in the crisis and open a new situation in the changing situation by improving the normalization prevention and control mechanism and improving the tourism health security capacity.

随着新冠疫情在全球的日益蔓延，全球各国陆续采取了严格的旅行管控措施。外在的不利因素加上消费者的恐惧心理，对旅游产业造成了前所未有的冲击。各国用具体数据着重分析及讨论当下新冠疫情对全球旅游业造成的负面影响。并着眼目前特殊环境下的旅游市场，对旅游产业在疫情下的复苏与持续发展提出切实可行的解决对策。

With the increasing spread of COVID-19 in the world, countries around the world have adopted strict measures of travel control. External adverse factors and consumers fear have caused an unprecedented impact on the tourism industry. Countries use specific data to focus on analyzing and discussing the negative impact of COVID-19 on global tourism at the moment. It also puts forward practical countermeasures for the recovery and sustainable development of tourism industry under the epidemic situation.

从旅游市场复苏的空间结构来看，疫情控制较好的地区将率先回暖，从而使得旅游业的恢复呈现空间不均衡性特征。另外，三大市场复苏的时间节点也不一致，根据旅游市场发展的规律，往往国内旅游先回暖，其次是出境旅游，最晚的是入境旅游。

From the perspective of the spatial structure of tourism market recovery, areas with better epidemic control will take the lead in warming up, which makes the recovery of tourism show the characteristics of spatial imbalance. In addition, the recovery time nodes of the three markets are also inconsistent. According to the law of tourism market development, domestic tourism tends to recover first, followed by outbound tourism and inbound tourism at the latest.

新型冠状病毒引发肺炎疫情的快速发展,防疫形势十分严峻,给本就处于增速下滑态势的经济造成巨大影响,而旅游业更是首当其冲,正面临严重危机。新冠肺炎疫情给我国国民经济和社会发展造成了系统性的负面影响，旅游业遭受重创。从另一个角度看，此次突发公共卫生事件为新常态和供给侧结构性改革背景下解决旅游供需错配、产品结构失衡、重复低效投资等

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