Financial analysis based on Harvard Analysis Framework——Take Xiaomi Co., Ltd. as an example
Jing Xiuling
(School of economics and management, Jiangxi University of technology, Ganzhou, Jiangxi 341000)
Abstract: a comprehensive financial analysis of a company can make the managers of the company better grasp the development of the company, and can also make a good forecast of the development prospects of the company. Harvard analysis framework is a relatively advanced financial analysis framework in recent years. From the strategic point of view, this analysis framework uses Harvard analysis framework as a tool to interpret the performance of Xiaomi Technology Co., Ltd. in recent years and make an overall evaluation of its development.
Keywords: Harvard Analysis Framework; financial analysis; listed companies
- Company profile
Since the establishment of Xiaomi company in 2010, its performance has grown rapidly. Xiaomi technology is a company focusing on the development of intelligent hardware and electronic products. Its products include not only mobile phones, but also the development of smart furniture and home appliances. Now, the well-known 'Triathlon' business model of hardware, Internet and new retail has laid a solid foundation for the companys development. In recent years, in addition to the good development of mobile phones, Xiaomis smart home appliances have achieved a good ecological development Chain model has formed a large scale. In 2018, the prospectus was submitted in Hong Kong and officially listed. The listing of the company can further carry out capital operation, so that the ecological chain can be expanded rapidly.
- financial analysis under the Harvard Analysis Framework
- overview of the Harvard Analysis Framework
The traditional analysis method only analyzes enterprises according to the relevant indicators of report data.The financial situation of the company can not grasp the overall development of the company. Harvard analytical framework was put forward by three Harvard scholars in 2002. It stands at the strategic height to analyze the financial situation of an enterprise. It combines quantitative analysis and qualitative analysis, can scientifically and effectively grasp the direction of financial analysis of an enterprise, and points out the way for the future development of an enterprise.
- Strategic analysis
This paper uses SWOT strategic analysis method to evaluate the profit drivers and business risks of the companys development.
- Strategic advantage
Xiaomi companys biggest strategic advantage is the price advantage. Xiaomi has always advocated that the profit margin of the companys hardware products should not exceed 5%, and has used the price advantage to find its own market position. The high price and low price of Xiaomi mobile phone listing make Xiaomi mobile phone sales occupy a good market share. In addition, the unique network hungry marketing mode and the cost leading strategy have brought a great impetus to the development of Xiaomi company. In addition, Xiaomi has its own star team, innovative and efficient corporate culture, and the strong management team is also a major advantage of Xiaomis strategy. At present, the emerging Internet of things strategy makes Xiaomis performance develop to a higher level.
- Strategic disadvantage
Compared with other Internet companies, Xiaomi company started late, and other smart phone brands have occupied a considerable share of the sales market. Xiaomis lack of share is a strategic disadvantage. Xiaomi is facing not only foreign excellent companies such as Samsung and apple, but also domestic brand mobile phones such as Huawei. Therefore, Xiaomi is still in a competitive position in terms of technology. In addition, Xiaomis after-sales service needs to be improved.
- Strategic opportunities
The current domestic economic situation of strategic opportunities is stable, which provides a good social environment foundation for the development of Internet companies. In addition, the support of the state for science and technology companies and the encouragement for the development of communication industry are good opportunities for Xiaomi. The weakening of competitors is also a great opportunity for Xiaomis development. Apples market competitiveness in China has been weakened to a certain extent due to pricing and system reasons. Samsungs development in China is not very good due to the relationship between quality and politics.
- The threats of strategic
The threat of potential competitors is quite prominent. For example, the domestic high-end models include apple, Samsung and Huawei, and the middle end models include Huawei glory series and vivo. On the other hand, consumers are constantly putting forward higher requirements for products. The smart phone industry has a high demand for R amp; D expenditure and publicity expenditure, and it must also have a complete sales channel and dealer scale, so the threat of potential competitors entering is not great. But the threat of substitutes is obvious, and the competitive pressure of the existing industry is still relatively large. The diversification of smart phones and the rapid upgrading of smart phones have brought a lot of threats to Xiaomi mobile phones.
- Accounting analysis
The purpose of accounting analysis is to evaluate and analyze whether the accounting report of an enterprise, properly and fairly reflects the real situation of business activities, with emphasis on the analysis of accounting policies, and the selection of accounting with greater freedom or which can be ch
剩余内容已隐藏，支付完成后下载完整资料
英语译文共 7 页，剩余内容已隐藏，支付完成后下载完整资料
资料编号：[413375]，资料为PDF文档或Word文档，PDF文档可免费转换为Word
以上是毕业论文外文翻译，课题毕业论文、任务书、文献综述、开题报告、程序设计、图纸设计等资料可联系客服协助查找。
