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文献出处: Roy P. The research of stores under the new retail [J]. International Journal of Retail amp; Distribution Management, 2017, 3(5): 434-445.
The research of stores under the new retail
Roy Park
Abstract
In early June, 2016, united business network in the industry for the first time put forward the concept of 'new retail', and organize relevant discussions, meetings, open WeChat public with the same number and update the APP. The 'new retail' has become the hottest word in the retail business development in 2016. All parties are on the 'new retail' put forward their own views, also makes the offline stores all managers more profoundly understand the development trend of the retail industry. For our retail stores, from the traditional retail model to the 'new retail development, must revolve around the following three aspects to realize the change of innovation.
Key words: retail innovation, new retail, e-business
1 The overview of new retail
For the 'new retail' concept, in the industry have different point of view, some expressed doubt or dont understand. The new retail can really promote the development of industry, which may be controversial problem. Whose new retail will be how to reduce inventory, reduce inventory, offline business entities and online can truly integration, how to reconstruct the relationship between producers and consumers on issues such as left. This has caused a lot of reading and doubts. Years earlier, the businessman understanding of line is that if you want more good sales, you must put a better marketing from the traditional way to Internet. And now the Internet has far more than just a sales, marketing channels, but can help merchants build brand, for users of lifecycle management, to acquire new users, maintenance of old customers, arouse the sleeping, the way of the construction of the channel is changing. And channels, sales, and change of the whole logistics system, especially the transformation of the supply chain system, will eventually go big data driven product design, product manufacturing, is the 'new manufacturing'. New retail will drive future is different from the formats of retail products now, it is not department stores, shopping center or a chain of convenience stores, shopping malls, supermarkets, but a new generation of retail products, is through the change of retail products. Retail product innovation, a variety of flowers in the future will be based on the reconstruction of the commercial elements. 2 The innovation of retail technology
Enterprise material culture is created by employeersquo;s products and implementation of various substances constitute the surface layer of the enterprise culture. Retailers sell products and services are the primary content of the material culture, followed by the market environment, corporate logo, employee identity, and degree of technology and equipment modernization and civilization, they are the main content of enterprise material culture. Retail technology innovation is from the aspects such as product, service, and market environment impact on the material culture. The popularization and application of new technology, POS, EDI and other business information system development and application, will improve the retail sales enterprise business flow, logistics, cash flow and information flow of the degree of modernization, improve process control ability of retail enterprises. The behavior of enterprise culture, is refers to the enterprise staff in the production and business operation, learning, entertainment activities of culture. Retail store management, staff training, education, propaganda, human relations activity, recreational sports activities of cultural phenomenon, is the main content of the enterprise behavior culture. Retail technology innovation requires companies to build encouraging innovation internal environment, and as the staff code of conduct, stimulate the staffs intelligence, centripetal force and creativity. Retail enterprise introduction of new technology, innovation mode of operation, is bound to the employees a comprehensive range of skills training and guidance, this to a certain extent, can improve the comprehensive quality of employees, so as to improve enterprise service level. On the other hand, the use of the new technology attaches great importance to the relationship between the employees and the company, make employees have sense of responsibility and engagement, cultivating innovative consciousness and competitive consciousness, the enterprise to form the model effect, promotes the change enterprise behavior culture. Retail enterprises belong to the service industry, service is the eternal theme, the quality of service quality and employee has great relationship, it is to a large extent influence the relationship between the staff and customers. So, the innovation opportunities for staff employee satisfaction should be a retail chain enterprise behavior culture, only to employee satisfaction, to be able to provide high quality, customer satisfaction services. The system of the enterprise culture is the mediation of
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